.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, once accustomed to getting billions in equity capital yearly, have actually reared almost $360 million thus far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That stagnation is due to market concentration, elevated regulatory stress, and economic uncertainties.ADWEEK talked to 5 VCs who continue to acquire adtech firms, even with these problems, concerning what they are actually trying to find and also what they avoid. Perhaps unsurprisingly, these real estate investors are targeting possibilities in privacy-focused innovations as well as industry-specific locations including linked television.